Hot-line includes all communication channels that could be pressed into service such as emails, RSS feed, web-chat, VOIP, Facsimile, postal and courier service and the usual telephone lines. The solution lies in the integration of all these channels, to the extent possible that provides reliable, consistent and timely feedback to save those revenue leakages, keep the organizational ethical compass at the desired level, or simply to avoid the embarrassment that may have wider implications for the organization.

"The Ethics Call' is, for example, our response to the growing need of the clients to establish confidential hot-line for their employees and customers for reporting fraud, corruption, abuse of authority; without the fear of retaliation. EthicsCall would also help entities interested in migrating their existing hotline mechanism and associated database to our site which is confidential, at arm’s length and secure.